Convenience Stores Outsmart Amazon With New ‘Honor System’ Model

It’s a time-tested principle: honesty through paranoia.

 

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After Amazon spent all that time and money developing its cashierless ‘Amazon Go’ convenience store model, where a complex array of sensors and cameras are employed to ensure that customers are charged for their groceries via their Amazon accounts, convenience store chains from Russia to the US have found that allowing customers to pay for their own items at self-checkout counters – a system that relies on customer honesty – is equally as effective.

It sounds like an invitation to steal, but in the race to make shopping as seamless as possible, it makes sense. And many convenience store owners have found that rates of theft are surprisingly low.

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“Our answer to Amazon Go is a store based on trust,” said Andrey Krivenko, founder and chief executive officer of Vkusvill, Russia’s fastest-growing grocery chain, which started opening what it calls “micro markets” in Moscow office buildings last year. “People scan everything themselves and, in our already sizable experience, there’s virtually no theft.”

Check out the photo below, taken at a Vkusvill market in Moscow. It’s not quite the Amazon Go walk out with your groceries model, but it’s close. And at a cost of $0.

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Tyler Durden

Sun, 12/08/2019 – 18:30Read More

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