Beijing deploys soft power as Europe and US fall short on solidarity.
BERLIN — Judging by the propaganda, this really is war.
And China is winning.
As Europe struggles to slow the spread of coronavirus and China begins to show signs that it has put the worst of the outbreak behind it, Beijing is engaging in a not-so-subtle PR campaign.
China’s main strategy is to show that the country that gave birth to the virus (and then covered it up for weeks, allowing it to spread across the globe unhindered) is on the front lines trying to save humanity, while the EU can’t get its act together and the world’s other superpower is busy pointing fingers.
Over the past few days, China has sent planeloads of masks, teams of doctors and even ventilators around the world to help battle the crisis. Chinese billionaire Jack Ma donated one million masks and hundreds of thousands of testing kits to the U.S., with the first load arriving in Seattle on Monday.
“We’ll do whatever we can to help other countries in fighting the COVID-19” — Zhang Jun, China’s ambassador to the U.N.
“We are doing instead of talking. We are the friends not enemy. Could the American do the same to Chinese?” China’s ambassador to South Africa, Lin Songtian, tweeted on Monday.
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